Meet DOBI, the AI in-app guide for websites, apps and CRMs
The AI guide that lives inside your product.
Dobi runs your product tours, shows your users every new feature and supports all of them.He relearns your product with every update, so his guidance stays sharp without you lifting a finger.
Will Dobi work on your product?
Dobi just plugs into your app, website, dashboard or CRM, learns your system in one sweep, then guides and supports your users, so you don't have to.
Built so EVERY user can use your product, whatever their needs.Including people with ADHD, dyslexia, autism, or sight and hearing loss.
This whole page is your live demo. Scroll, tap Dobi, take the tour or ask him anything to see how he'd work in your product.
Here's what Dobi gets up to.
Pick any of these and watch Dobi do it.
Learns your system
One sweep maps every screen, button and journey, across your app, website and dashboard.

Your product has to keep evolving.
Are you constantly creating new tours and support features every time you update your app?
- Rebuilding your tours every time you update
- Writing new help for every new feature
- One walkthrough for every kind of user
- Weeks of design and dev time
- Dobi re-learns your app after every update
- Shows users what's new, automatically
- Adapts to each user as they go
- Just plugs in with nothing to build
Up and running within minutes.
Buy a licence, paste one line, and he gets to work.
Paste one line
Your key arrives by email. Paste one line into your site, or send it to your developer. No code to write, no AI to connect.
One sweep
Dobi then reads every screen, button and journey, and applies suitable tools and help for you to check.
Go live
Dobi then greets and shows your users around, answers their questions, and keeps learning from every one of them via its active learning loop.
Make Dobi yours.
Have a play. Whatever you pick here is exactly what your users will see.
Locked down, from day one.
Never reads private stuff
Passwords, card numbers and payment details are off limits.
Locked to your site
Your key only works on your domain.
Private and protected
Your own private brain, encrypted and never shared.
Try Dobi free for 14 days.
Pick the licence that fits. Your first 14 days are free, with a free set-up call included.
Everything in Dobi, for up to 1,000 monthly users.
Perfect for founders and start-up digital platforms.
Pass 1,000 users and you upgrade to unlimited.
One platform
- Dobi on one platform: your website, app, dashboard or CRM
- Install him with one line of code
- Free set-up call included
- Choose his look and name in your own portal
- He learns your product every week
- Dobi AI included (5,000 answers)*
Up to five platforms, one brain
- Dobi on up to five platforms, sharing one memory
- Optional free setup with Veyra
- Extras designed for your brand
- Priority support, updates first
- Dobi AI included (20,000 answers)*
Most businesses pick this one. Five platforms for half the price of five, with free setup if you want it.
Your whole business
- Dobi on every platform in your business
- Manage every Dobi from one place
- Veyra sets everything up and tests it in your systems
- Veyra Consult on hand all year
- Dobi AI included (100,000 answers)*
Think your business is ready for it? Let's talk.
About £60–100 of AI, included in your licence. Most sites use less.
Go over and you pay exactly what the AI costs, with no markup. Or plug in your own AI key.
For businesses. Your first 14 days are free. We email you three days before your trial ends. Yearly licences renew until you cancel, with reminders first. Prices exclude VAT where it applies. Subscription Terms · Refunds
Ask Dobi anything.
Here are the questions he gets asked most, answered by Dobi himself.
What is Dobi?+
Dobi is an AI in-app guide for websites, apps, dashboards and CRMs. He learns your product, gives users guided tours, walks them through new features and answers their questions.
How does Dobi work?+
You add Dobi to your product and he maps every screen, button and user journey in one sweep. When a user asks for help, he answers and then shows them where to go.
Will Dobi work on my website, app or CRM?+
Yes. Dobi works on websites, web apps, mobile apps, dashboards, CRMs and customer portals. You can check your own product in seconds at the top of this page.
Do I still need to build product tours?+
No. Dobi builds tours and guides for the features you highlight, and keeps up with your product as it changes, so your team never hand-builds a tour again.
Is Dobi an alternative to Appcues, Pendo or Userpilot?+
Yes. Those tools need your team to build every tour by hand, while Dobi learns your product and guides users himself. He can also run alongside them.
How does Dobi help with accessibility?+
Dobi is built so every user can use your product, including people with ADHD, dyslexia, autism, or sight and hearing loss. Users can switch on reading and accessibility modes at any time.
How much does Dobi cost?+
Plans start at £99 a month, and every plan comes with a 14-day free trial. Installing Dobi takes minutes.
Is my users' data safe?+
Yes. Dobi never records passwords, card details or anything typed into forms, and everything he learns stays locked to your account.