Six tools that help users find their way around your product: what each is best for, how the tours get made, what they cost and how they limit users.
| Tool | Best for | How tours are made | Price from | User limits |
|---|---|---|---|---|
| Dobi by Veyra | Teams who don't want to build or maintain tours | Learned automatically by AI | From £99 a month, AI included | None on yearly plans |
| Pendo | Enterprises that want deep product analytics | Designed by your team | Custom quote, annual contract | Set by contract |
| Appcues | Product teams who want a polished no-code flow builder | Designed by your team | Quote on request | Priced by monthly active users |
| Userpilot | Small products under 2,000 users with a team to build | Designed by your team | From $299 a month | Priced by monthly active users |
| UserGuiding | The lowest entry price | Designed by your team | From $249 a month, billed yearly | Priced by monthly active users |
| Intercom | Teams who need a full support inbox | Product tours add-on, designed by your team | From $29 per seat a month, Fin and add-ons extra | Priced per seat plus usage |
An AI guide that lives inside your product. One line of code, he learns your pages and buttons, answers users in plain words, spotlights where to click and relearns after every update. Works on websites, web apps, dashboards, CRMs, iOS and Android.
A long-established platform combining product analytics, in-app guides, session replay and feedback. Strongest on analytics depth; guides are designed and maintained by your team.
A mature no-code builder for onboarding flows, checklists, NPS and banners. Gives fine control over every step you design.
A product growth suite with in-app experiences, analytics and surveys. Starter is aimed at smaller user bases.
An affordable no-code onboarding tool with guides, checklists, a resource centre and a knowledge base. Guides stop showing if you pass your user limit.
A customer support platform with inbox, help centre and the Fin AI agent. Product tours come with the Proactive support add-on.
It depends on how much you want to build. If you want no tour building at all, Dobi by Veyra learns your product with AI and relearns after every update. For deep enterprise analytics, Pendo. For a hands-on no-code builder, Appcues or Userpilot. For the lowest price, UserGuiding. For a full support inbox, Intercom.
Dobi by Veyra. You add one line of code and he learns the product himself, then relearns it after each update. Most other tools give your team a builder to design and maintain tours.
Dobi by Veyra's yearly plans are priced per platform rather than per user, and Starter covers up to 1,000 monthly users. Appcues, Userpilot and UserGuiding price by monthly active users.
Dobi Starter is £99 a month for up to 1,000 users, with AI included and a 14-day free trial. Among the others, UserGuiding starts at $249 a month billed yearly for 2,000 users, and Userpilot Starter is $299 a month.
Dobi on a real product. Two minutes, no sign-up.
Written by Veyra, the makers of Dobi. We have tried to be fair: each tool is listed with what it does best. Prices are public list prices or published estimates as of November 2026 and may change; check each vendor's site. All trademarks belong to their owners.