Your idea, made real.New features, new designs.AI, working for you.
You bring the idea, and I turn it into a finished product that works inside your business.
For established businesses, founders and growing teams.
What I do
Got an idea? I'll take it from there.
New apps, new features, redesigns and AI integration for businesses and founders across the UK.
Have an idea?
New app
I design your app, develop it and launch it on iOS, Android or the web.
Need something new?
New feature
I add the feature to your app, website or system and connect it to the tools you already use.
Website or app feel stale?
Redesign
I redesign it so it looks modern and is easier for your customers to use.
Too much manual work?
AI integration
I add AI to your tools and processes, so repetitive jobs get done for you.
I can plan it with you, or take it off your hands completely.
How I ship
Nothing goes live until you say so.
Every project goes through the same steps, whether it's an app, a website, a new feature or an AI tool. It's tested properly and only goes live when you approve it.
New online booking system
Customers book and pay online, and your team sees it all in one dashboard.
- Designed and signed off
- Developed and tested
- Checked on phones and computers
Waiting for your approval
Switch it off any time. Every change is logged.
Design, app, backend, payments, AI and launch, all handled by one person from start to finish.
My work
Apps, AI and websites I've launched.
Tap any app for the details.
How I work
From idea to live in three steps.
01
We have a free 15-minute call about your idea.
02
I send you a one-page plan with the scope, price and timeline.
03
I develop it quickly, and you approve every step before it goes live.
Typical timeline
2 weeks
Your first version, design or final draft.
Maintenance
Ongoing product maintenance is available for as long as you need it.
Refinement
This depends on how much you want to change, and I keep working fast at every stage.
About me
Hi, I'm George.
I'm a UK-based digital product developer and AI & business consultant. I've launched three app and software businesses of my own, covering iOS and Android apps, web platforms, payments and AI features. I take ideas from first plan to live product, so you never have to manage the process yourself.
I'm hands on at every part of the product journey, so I move fast, spot problems early and sort them. And from the outside looking in, I see what your team is too close to see.
Straight talking, friendly and easy to work with.
Think your project's too big?
I've got backup.
I'm partnered with an expert web and branding studio. If your project needs an extra boost, the capacity's already there.
Questions
Straight answers.
Can you add a new feature to my existing system?
Yes. I design the feature, develop it and connect it to the systems your team already uses, and you approve it before it goes live.
Can you redesign my existing website or app?
Yes. I redesign it so it looks modern and is easier to use, and I keep everything that already works.
What does an app development consultant do?
I help you plan and launch your app, new feature or redesign. Depending on what you need, I plan it with your team or take it off your hands completely.
How do you add AI to an app or business?
I find the jobs AI can genuinely speed up, like personalisation, drafting, data entry or customer replies, then add it to the tools you already use. It's done safely, with costs capped.
How much does it cost to make an app?
It depends on what you need. After a free 15-minute call you get a one-page plan with a clear price, so there are no surprises.
How long does it take?
Your plan includes a realistic timeline, and you see progress every week. A focused first version is usually much faster than people expect.
I'm worried about hidden costs, API keys and security.
That's fair. Every service is set up in your name, keys and spending caps are locked down, and you get clear handover notes. You always know what's running and what it costs.
Can you take over an app another developer or agency started?
Yes. I review the code, tell you straight what's worth keeping, fix what's broken and get it live. I've done exactly that with FITN.